ChevyClassics - 1953/54 Chevy Dealer Showroom

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In 1953/54 the dealers loaded their showrooms with all the new models Chevrolet had to offer. The salespeople were prepared to tout the advantages of buying Chevys over the competitors.

	They needed to be knowledgeable about not only the styling advantages, but also the engineering superiority of the products they had to offer. The print advertising brought the prospects into the showroom, but it was the salespeople that closed the sale.

To reinforce the claims made in the showroom and to demonstrate the features of the new cars, the salespeople normally used a "test ride" to help them convince the prospects to buy from them.

	Usually once the sales pitch was done and if the salesperson met all the needs of the prospective car buyer, they sat done to sign the documents and "close the deal".