ChevyClassics - GM's 1955 Motorama

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In 1955 as they had done in prior years, General Motors used what was termed a GM Motorama to showcase the new car models along with experimental cars, household appliances and engineering displays.
	The 1955 GM Motorama attracted 2,237,055 people in five cities.
One of those experimental cars was a model that later on became the Chevrolet Nomad.
	As you can see from the photo the car started out as the Waldorf Nomad at the 1954 show.
Each car line of GM were displayed to show off the models they were releasing that year.
	As I stated earlier, GM used these shows to promote other product lines besides their automobiles.
GM produced these shows in a style that would make a Broadway producer envious. They built elaborate displays to promote their products.
	In this show they built a revolving display and showcased models on extended arms.
Even then they used special effects such as smoke that made the cars look like they were appearing out of a cloud.
	The public had an opportunity to preview all the lines GM had to offer and Chevrolet for 1955 was well received.
The 1955 Chevrolet Belair was GM's 50 millionth car produced. To celebrate this occasion it was decked out in special gold paint and trim.
	There were many celebrities on hand for the Motoramas including Bob Hope and Dinah Shore, who later hosted a show sponsored by Chevrolet.
As soon as the show was over in one city, they packed up the displays and caravans them to the next city. The caravans were like moving billboards for GM.
	Here's an example of an ad that GM rad in various magazines to promote interest in the Motoramas.